Water for a thirsty world? A great case study for a Global Issues class!
This video tells the story of an incredible feat of technology - the world's first billboard designed to create drinking water from humidity in the air.
This unique billboard is the product of a partnership between outdoor advertising owner Clear Channel Peru, researchers at the University of Engineering and Technology (UTEC) in Lima, media agency BNP and the advertising agency, Mayo Publicidad.
Launched at the end of 2012, the billboard is now a prominent feature of the skyline in Bujama, a small village community just south of Peru’s capital city, Lima. The climate in the area is oppressive - little rain, but nearly 98% humidity. Most residents of Bujama have no access to a reliable and clean water supply.
Since the billboard’s arrival, residents of Bujama now have access to an average of 96 litres of drinking water a day.